The force behind At Speed Motors began with Racing. Here is the story of how Porsche factory race cars led to the some of the finest quality cars available...
Miller and Steve Dinan
In 1996, Bob Miller started a racing company called At Speed Motorsports with an initial foray into Porsche Club Racing with a 1970 Porsche 911S. The team instantly achieved very strong successes and in 1997, it branched out into SCCA Regional and National events, also with outstanding results.
By 1998, At Speed had expanded its staffing and then campaigned a 1998 Porsche factory 911 3.8 Cup throughout the U.S. After 13 races from ’98 to ‘00, they had won or finished second in all but one race. Sponsorship was provided by Ford Excursion, The Net Investor, McCormick & Company, and other firms throughout this time period.
Late in 2000, Miller decided to further expand the team by also entering the professional World Challenge GT Series in a 1998 Porsche GT3 Cup. While only exploring the competition in 3 races, the highest finish was a respectable 15th overall.
Miller, Ian Bass, and
Head Engineer Brian Berthold
2001 began with the announcement of At Speed Motorsports' intention to run a full World Challenge GT season in a 2000 Porsche GT3 Cup after securing sponsorship from Pharmacia Corporation's Rogaine brand. In addition, Miller created the Rogaine Hair Raising Pass of the Day for World Challenge Television coverage and an on-site Rogaine traveling information booth (this guaranteed a strong motorsports presence for the Rogaine name). The season ended with At Speed's winning the 2001 GT Rookie of the Year honor, The Borla Performance Award, and finishing 9th overall. The top finish was 5th at Laguna Seca.
Throughout 2002, At Speed Motorsports continued in The World Challenge GT series in a 2000 Porsche GT3 Cup with Rogaine as its primary corporate sponsor. The year saw several memorable battles between Miller and 5-Time LeMans Winner Derek Bell (“Primarily due to Derek’s superior talent and my superior car!” noted Miller). Miller finished 10th overall out of 47 entrants with a season high finish of 7th at Trois-Rivieres. He also won the Rogaine Hair Raising Pass of the Day at the Washington , D.C. street event.
Miller and 7 Time Cup Champion Michael Galati
In 2004, At Speed Motorsports was charged with developing and racing Volvo’s S60 R under the sponsorship of Volvo Cars North America. The challenge was to oversee and manage the design and construction of S60 R's to compete in the Speed World Challenge GT class…yes, against Porsche!! This monumental effort resulted in the completion of two prototypes which ran the last three events of the 2004 season, one in the skillful hands of legendary driver Derek Bell.
In 2005, At Speed Motorsports developed two second-generation S60 R prototypes for World Challenge GT competition: designated the R2 models. The team also added a 2004 Porsche GT3 Cup to be driven by Miller in 2006. The Volvos ran the entire ’05 season with mixed results, but ultimately ending the year with Derek Bell’s finishing 9th overall…Volvo’s best performance in North American professional racing history! Also in 2005, Miller extended At Speed Motorsports’ reach by moving the team to a Maryland shop to provide services and sales to other race teams. The shop offered full service development and support for race cars of all types and sales of various performance parts and products.
Derek Bell in At Speed Motorsport's
Volvo S60R at Infineon
During 2006-2007, Miller navigated drastic changes in every aspect of At Speed Motorsports: designed and opened a new state of the art facility, located in Hanover, MD, hired new technicians, and gave a whole new outlook to the company. For the first time, At Speed Motorsports reached out to not only race customers, but also to street customers. The focus was Porsches, BMWs, and Audis. At the same time, At Speed Motorsports campaigned one of the Volvo R2s while Miller drove the ’04 Porsche GT3 Cup in World Challenge GT. Michael Galati was the Volvo driver and he took the car to a 5th place finish in Cleveland, a 3rd place at Mid-Ohio, and 1st place at Mosport!! For the first time in history, Volvo had won a professional race in North America!!
In 2007, At Speed Motorsports moved back to Porsche and campaigned the number 28 car in the 2007 Grand-Am Rolex GT series. Drivers were Miller, Ian Baas, and Mark White. The results were mixed, but the team was back in a Porsche...finally!
In 2008, At Speed Motorsports ran one car, a new 2008 Porsche GT3 Cup Car in the Speed Challenge GT class. Unfortunately, this was a customer car and was pulled from competition mid-year. Late in 2008, economic strife began globally, which would have a major impact on the company.
At Speed Motorsport's
GT3 Cup Car at VIR
From 2009-2012, Miller shifted At Speed Motorsports’ entire business strategy from nearly 100% professional racing to a much broader range of services. The company’s race-level staffing as well as the techniques mastered in Pro Racing were the same standards brought to maintenance services, performance development, and PCA Club Racing. The same technicians were retained who built Porsche race engines to now change customer oil! That level of perfection, with all services performed by hand, was the key differentiating factor between At Speed Motorsports' vision and that of a standard shop.
Late in 2012, Miller saw the opportunity for At Speed Motorsports to move into the hands of a new, highly capitalized owner. This also opened the opportunity for Miller to create AT SPEED MOTORS, a firm specializing in rare, investment-grade Porsche sales. The passion for Porsche continues today in the form of recognizing and selecting only highly coveted models for the most discerning customer…
At Speed Motors